Marketing Strategy & Sustainability
The company’s marketing strategy, including branding and communication, must be able to clearly explain the company’s environmental mission—including any ESG and CSR—in a uniform, strategic, and tailor-made way, while also differentiating the company from its competitors, and attracting and retaining employees, customers, partners and investors.
Once your business strategy is clear, we’ll help you define your marketing strategy based upon your goals, growth plans, and resources.
With Advising International:
You’ll learn how to market your sustainable company
You’ll achieve a structured approach in order to plan realistic marketing projects
You’ll learn how we build our strategies with the SMART concept—you get specific, measurable, attainable, realistic and time-bound goals. In this way, you’ll define strategic and realistic goals, and achieve them within a specified time frame.
We will help you understand and define your customers, and either use classical marketing segmentation methods or “emotional customer type methods” (Emotionelle Kundetyper®).
Read here about Emotionelle Kundetyper®.
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